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Thursday, August 30, 2012

New York, war on energy drinks


New York First it was the turn of calorie beveragessize extra-large, then in the sights of New York's mayor, Michael Bloomberg , are over popcorn and milk milkshake. Now, the new battle for health is played on the front of the energy drink , drinks with caffeine, taurine, guarana and ginseng are increasingly used by the Americans to not feel tired. To declare war on the new generation of energy drinks that promise to tackle grueling days of work without any failure, it is time the Attorney General of New York, Eric Schneiderman , who has decided to initiate an investigation by issuing a subpoena for some companies, including PepsiCo , Monster Beverageand Living Essential .  ccording to a report in the Wall Street Journal, they are criticized for not making known fairly clear to consumers what are the ingredients , their effects on health and, above all, the percentage of risk involved in hiring. With more than 16% recorded in sales compared to 2011 , energy drinks are produced with the fastest growth in the industry, ubiquitous in grocery stores and service stations. Their consumption has increased at an alarming rate in the United States, especially among young people, who do not just use the soft energizing to study and work, but also for the marathon at the disco , mixing them with alcohol to get the effect euphoria without feeling dizzy. Energy drink if they are of all tastes, and so far have been settled in a much less precise than traditional drinks , although some botanical extracts arouse some concern in the health sector. For this reason investigators are considering, for example, if the addition of ingredients such as guarana - which contains more caffeine than the same coffee - violates laws requiring label to disclose the total amount of the ingredient. It is better to drink an espresso , "said Tod Cooperman, ConsumerLab.com expert, who analyzed some energy drinks on the market today noting that a can contains 207 milligrams of caffeine , more than a cup of coffee, which contains 80 -100 milligrams.

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