McDonald's opens its first stores in India only vegetarian food

Adapt to survive That goes for McDonald's, the largest fast food chain in the world, which in the past quarterly results showed some cracks of vulnerability to the impact of the sovereign debt crisis in Europe and the anemic growth in the U.S.. Now, to exploit the pull of an emerging economy like India, there is preparing to open its first restaurants for vegetarian food only. McDonald's and was forced to change the menus of its restaurants around the world, along with burgers and fries, offer their customers salads and fruits. Now he wants to try the vegetarian all in the two great centers of pilgrimage in India, in the holy cities of Amritsar and Katra for,as advanced by the Financial Times , expand in a market where meat is taboo. It's no secret that McDonald's formula does not gel in India and China, where it is in constant process of adaptation of the menu to get to the premises.The first store in the country where cows are sacred it opened in 1996. He tried the lamb, but had to leave because the product was not the expected consistency. I changed the chicken and combined it with a number of vegetarian. The franchise now has 271 local. New restaurants all vegetarian will open next year in the cities of the Golden Temple and Vaishno Devi. The U.S. company's goal is to double its presence in India in three years. The idea, explains the company, is to start with the same menus and serve vegetarian but do not rule develop new products. Subway and Domino's already have this type of premises in India.