Revolution in Australia, from December nothing distinctive colors and logos for cigarettes

From December in Australia will be prohibited for manufacturers of tobacco use packages with logos and distinctive colors. The entry into force of what has been called the toughest anti-smoking law comes after the Australian High Court has rejected the appeal of four tobacco companies that had challenged the new rule stating that violates the intellectual property rights and devalues ​​their brands. Go ahead, then, by the High Court to Australian law that states that from December 1 packets of cigarettes and cigars are sold in Australia in packs anonymous olive color. , the supreme court, which had filed an appeal at British American Tobacco, Philip Morris, Imperial Tobacco and Japan Tobacco, has sentenced a majority - as stated in a brief statement - that the law is not contrary to the Constitution. Not only the packets are all the same, but will also carry warnings about the dangers of smoking. The decision of the High Court was pending in other countries such as Great Britain, Norway, New Zealand, Canada and India who are thinking to legislate in that way to discourage smoking. "message to the rest of the world - is the comment of the Justice Minister Nicola Roxon Australian, whose father, smoker, died of cancer when she was ten years old - is that the tobacco industry can 'be challenged and beaten. " "It is a bad law that will benefit only of organized crime selling illegal tobacco in the streets, "was the reaction instead of a spokesman for British American Tobacco. WHO: "historic decision" The World Organisation sanitaà described as "historic" the decision of the Australian justice. "With the win Australian public health enters a brave new world for tobacco control," said the director of the WHO, Margaret Chan, in a statement, noting that the Australian Standard is in accordance with the Convention for the WHO Tobacco Control came into force in 2005, which includes 170 countries. According to the WHO, smoking kills six million people a year and if nothing is done the figure will rise to eight million by 2030.