The company's brand value ranking the world. According to it, Apple continued to lead the U.S., brand value was estimated at $ 182.9 billion, up 19% from the previous year. The U.S. IBM brand value of $ 115.9 billion exceeding the U.S. # 2 Google last year. Google is the third in the fall (down 3% year-on-year) U.S. dollar 107.8 billion brand value. Microsoft Corp. was the fifth the same as last year (down 2% year-on-year) U.S. dollar 76.6 billion brand value. Evaluation of the U.S. Facebook has increased most rapidly in the top 100 rankings, brand value jumped up to $ 33.2 billion next 19 (74% compared to the previous year), from # 35. Three communications-related companies has entered the top 10 companies.AT & T U.S. eighth, the ninth U.S. Verizon, and more top 10 (China Mobile) China Mobile China, brand value is $ 688 billion, $ 491 billion, was $ 470 billion, respectively. This year the African brand that appeared in the top 100 ranking for the first time. South Africa's MTN mobile carrier attached to # 88 with $ 9.2 billion brand value. # 28 of Japanese companies is Toyota Motor Corporation, NTT DoCoMo # 47, # 65 is Honda Motor, Nissan Motor Co. is # 81, # 86 is in the Sony. Top 100 ranking of brand value is $ 2.4 trillion total, increased 66% compared with 2006.
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