Shows its new BlackBerry smartphones

Thorsten Heins RIM CEO said that the launch of  BlackBerry 10  was a "journey of transformation" that will change not only the business of the company, but also "mobile communications in mobile computing." The first major innovation in the presentation was that  Research In Motion  will disappear as a company and will be renamed  BlackBerry , a move understandable if one considers that the public knew more phones brand rather than the company that manufactured them. "It's a brand, a promise, our customers use  BlackBerry , our employees work for BlackBerry , "said the manager. Heins took the opportunity to emphasize that  BlackBerry 10  is the heart of innovation in the company and thanked the developers, customers and employees of RIM. Additionally, he said: "This is one of the biggest launches in our industry and today is not, in fact, the finish line, but to start." The CEO of Canada said that  BlackBerry 10  is for people "socially hyper" and those who want to do several tasks at once so simple. " BlackBerry 10  will keep moving, "he added. "It is not enough to say that we reinvent the company. Today is a new day in the history of BlackBerry . Two years ago we had to take a serious decision: adopt a different platform or create a new database for BlackBerry ". BlackBerry  introduced two new smartphones from the company: the  BlackBerry Z10 and  Q10 , both equipped with the brand new operating system  BlackBerry 10. The  BlackBerry  Z10 , as advance, has a 4.2-inch touchscreen display with 1280 x 756 resolution and 356 ppi. The  Q10 , meanwhile, maintains a physical keyboard for BlackBerry faithful followers.

An approach to BlackBerry 10

During the presentation, Vivek Bhardwaj, head of enterprise software, showed the new platform in operation, of which emphasized mainly the speed of BlackBerry 10 allows the user to move between different open applications. 

Bhardwaj also referred to Balance, functionality that allows users to have their separate personal and corporate profiles on the same computer and demonstrated how the two ecosystems coexist separately on the same phone. 

During the event the camera was also equipped with Time Shift, which allows you to choose the best of the photos taken.

BlackBerry World

Martyn Mallick noted the renewed application store, BlackBerry , including series, music videos and large music and movie studios, with over 70,000 applications. In this framework, Heins introduced the new global creative director, singer (and users of BlackBerry), Alicia Keys, who explained his favorite features of the company's equipment.