Early versions about the transaction between the two companies had been completed was announced yesterday by The Wall Street Journal. Last Friday, Yahoo! had announced that he would hold a press conference on Monday in New York, without specifying the subject but promising to "share something special." Today, Marissa Mayer, CEO of Yahoo! , confirmed in his account adiquisición Twitterand his own Tumblr . Also, Yahoo! also published the news. According to the Sunnyvale company, the price of the acquisition was "approximately $ s1.100 million," which the vast majority would be paid in cash. Mayer said " Tumblr is redefining online creative expression ", while his Tumblr, promised that "not going to ruin". The comment could refer to the discontent that many users expressed the blog network know the first rumors of purchase. Yahoo! estimated with the acquisition, the audience could rise to 50% and overall traffic, 20 percent. For his part, David Karp, CEO of Tumblr , said the company would remain virtually unchanged after purchase and they were very excited to have the support of Yahoo! and its equipment, "who share our dream of making the Internet the most canvas of creativity." Tumblr was launched in February 2007 and currently has 175 employees. Available in 12 languages, is attributed 107.9 million blogs and 50,700 million publications. Yahoo! , founded in 1994 in California, has become an internet giant with 11,500 employees. The group had tried to buy the 75% of the video site Dailymotion, a subsidiary of Orange, but the French government had prevented negotiations ending in late April.
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