Apple is again the most admired company in the world

Apple repeated this year as the most admired company in the worlddespite the difficulties faced in the stock market lately, followed by technology also Google and Amazon, according to a ranking published by the magazine Fortune. The creator of the iPhone was hung for sixth consecutive year the gold medal in the coveted list of most admired companies raise worldwide, although in the last twelve months its shares have fallen 17% in the market Nasdaq. "Apple has faced some difficult times lately by the collapse of its share price and the failure of his much talked mapping application, "said the publication, which however recalled that the firm directs Tim Cook scored a net profit of 13,000 million (10,000 million euros) last quarter. This represents the company was the most profitable in the world during that period, and it still has a "fanatical customer base" and the two smartphones sold in the world in the last quarter of 2012: iPhone 5 and its predecessor, the 4S. Thanks to that, the signing again to the top of the list of the 50 most admired companies world, in which there is another second Silicon Valley giant, the Google search engine, which also is the company's most coveted by workers. Fortune remember is expected to Android from Google this year than Apple's iOS as the operating system Mobile leader in the U.S. and Canada, while still flowing signature billion from ads displayed in your browser as both the portal YouTube and DoubleClick. 's third place in the ranking is the online store Amazon, a giant is "few competitors in sight" because of its "low prices, efficient customer service and fast growing geographical", according to the magazine. Le follows Coca-Cola, although "soft drinks may be the number one enemy of the battle against obesity " , added the middle, recalling that the company posted double-digit increases in sales in countries like India and Thailand in 2012's top ten ranking ofthe complete coffee chain Starbucks The computer group IBM, the airline Southwest, the investment group of billionaire Warren Buffett, Berkshire Hathaway, the entertainment conglomerate Walt Disney and the courier company FedEx.. Among the 50 Most Admired Companies in the business world only eight of them Americans are: BMW (Germany, at number 14), Toyota (Japan, 29), Singapore Airlines (Singapore, 31), Nestlé (Switzerland, 32), Volkswagen (Germany, 33), Samsung Electronics (South Korea, 35), Unilever (UK-Netherlands, 39) and Accenture (Ireland, 44).