Google to trim jobs in marketing and sales

Internet search giant Google has announced plans to cut nearly 200 marketing and sales jobs from its international operations as the global downturn takes a toll on its lucrative online advertising business.Internet search giant Google said Thursday that it plans to cut nearly 200 marketing and sales jobs from its international operations."We did look at a number of different options but ultimately concluded that we had to restructure our organizations in order to improve our effectiveness and efficiency as a business," Google senior vice president of sales and business development Omid Kordestani said in a message at the firm's website.Google's rapid growth resulted in some job duplications and the company "over-invested" in some areas, according to Kordestani."When companies grow that quickly it's almost impossible to get everything right and we certainly didn't," Kordestani wrote."In some areas we've created overlapping organizations which not only duplicate effort but also complicate the decision-making process."The cuts come a month after Google announced it was getting out of the broadcast radio advertising business in a move that was expected to result in the Internet powerhouse shedding about 40 workers.Google said it would sell or terminate services it launched in 2006 to target broadcast radio advertising and automate programming.Google also recently abandoned a two-year-old Print Ads program that put the California firm's online expertise to work auctioning off space on newspaper pages to bargain-seeking advertisers.Google has been cutting costs in the face of a struggling economy that has slowed even the online advertising king's money-making machine.