Android, real threat to Apple

According to recent statistics from IDC three out of four smartphones sold worldwide in the last quarter are Android operating system. This shows the great growth at the expense of Apple. "Android has been one of the main engines of growth of the smartphone market since its launch in 2008," says research manager of mobile phones IDC, Ramon Llamas. As for tablets, Apple's market share fell to just over 50 percent from the 65% recorded in the second quarter, while Android has gained ground, as is clear from the figures from IDC. "Having a lot of people who build a lot of things that cover a lot of price ranges with multiple brands in various places makes a big difference," says the analyst of NPD Group, Stephen Baker. Orders for Android smartphones increased to $ 136 million , up from the same quarter last year by a little more than 90%, according to IDC reports. Samsung Galaxy S3 to beat Apple's iPhone 4S in the third quarter to give the South Korean company's model bestselling smartphone in the world for the first time, according to research firm Strategy Analytics. "The pace of Android innovation is faster than Apple," says vice president of mobile computing at Gartner, Ken Dulaney . "They are trying to make it stronger, Apple is far behind in that area." Android is benefiting from a platform "open-source" that manufacturers use free applications and improve as they see fit, providing expertise in the way Google. Apple, meanwhile, is closely monitoring its products from software to hardware, and even the online store of music, books, games or other content. The Android platform is designed to make it easier for people to use Google services such as search and maps, among others, and find content in their online stores Google Play.