Social networks are essential for electoral campaigns in the era of Web 2.0. Aware of this, Twitter has decided to launch a tool able to highlight the level of satisfaction of its users against Barack Obama and Mitt Romney , U.S. presidential candidates. Work on this project, called precisely Twitter Political Index, Topsy is the agency charged with analyzing the approximately "400 million tweets" that are being launched every day on this topic. "It 's like having access to conversations about the elections taking place every day in all countries," he told the newspaper Liberation Duncan Greatwood, who heads the project. "Topsy analyzes tweets in real time to understand what people talk about and make it intelligible." With this tool Twitter was indeed able to " take the pulse of the election campaign , "according to the Greatwood said. U.S. presidential, we measure the popularity of candidates on Twitter„ The same opinion is Adam Sharp, one of the key men at the head of the social network. Topsy would have the merit of providing a "new perspective" on the opinions of voters, "thus allowing a more complete overview of the political expectations." Although there are detractors of Political Twitter Index, the project designers confirm the reliability of the results provided. Topsy would have nothing to envy to the surveys made by companies such as the Gallup Institute, as the data would be corrected in "more than 90% of cases." To find out if this is true or not, we just have to wait until November 6, the day of the presidential election.
Posts
No comments:
Post a Comment