The Miss World, a real estate business and tourism to China

In the last ten years China which for decades did not "believe" in beauty pageants, has hosted six times the most famous of them, Miss World: five of them in the tropical beaches of Hainan, which would promote tourism, and this weekend in Ordos risky destination. China began to participate regularly in the competition until 2001 (making Taiwan stop doing, by the way), but in the last decade has become in the most enthusiastic contestant, having been based in the years 2003, 2004, 2005, 2007, 2010 and 2012. During the first five editions Chinese-a local model, Zhang Zilin won the 2007 - the target was Sanya, the main "resort" beach available to the country, on the tropical island of Hainan. On this island, is an open secret that many children or exmandatarios Chinese officials have developed resorts, golf courses and other large real estate projects for those who needed a good publicity stunt, and it was Miss World, attracting many tourists since Chinese and Russian. was not the only argument to promote Hainan, which for two years has a state plan development island that has reaped billions of investment, but it has been one of the most effective tools. Sanya won the crown in the global beauty models Iceland, Europe or even the United States, which took the name of the city hitherto unknown -at least outside of China, to Europe and America. Crisis And this year, the organizers of this contest was born in the UK, compared to Miss Universe, which is U.S. bill-have accepted an even riskier bet the authorities Chinese and led to the 116 most beautiful women of the time to Ordos, a remote town, asleep and unknown even to the Chinese themselves. Reasons?Ordos, and the region in which it is, Inner Mongolia (not to be confused with the namesake neighbor), have been enriched by the mining of coal and rare earth elements vital to the global technology industry and weapons that China produces almost in global monopoly. mining has led to regional cities such as Baotou anonymous before the abundance or Ordos: Dongsheng District, the most modern city, which hosted the gala, is a city of wide avenues and glass buildings, a " Dubai Chinese coal "seems built from scratch. A one hour trip, another district of Ordos, Kangbashi, devised in 2003, is a city built for a million people, with modern museums, grandiose monuments in honor of Genghis Khan and other monumental works, however, is largely uninhabited. Ordos wanted with this amazing celebration of Miss World, who travels next year to a more conventional destination, the island of Bali-promote these modern districts, and in fact misses were carried Kangbashi contestants to pose alongside museums and empty skyscrapers with their beauty and promote the housing, which have not yet been able to sell. much effort has paid at least for this year Wenxia Yu, a beautiful model and Heilongjiang local- , Inner Mongolia province neighboring crown-will take the most beautiful on the planet. China has seen a mine in international beauty contests, perhaps the doldrums in other latitudes, and therefore not only strives to bring the trappings of Miss World. The Miss International pageant, one of the four "major" international gateway, has been held six times in the country in the last decade, rivaling in enthusiasm with Japan, another common venue. headquarters even as they resist Miss Universe -usually prefer beach locations in the Americas-and Miss Earth, which in recent years has been used as headquarters Philippines. And China does not forget the men, as has already hosted some edition of Mister World, for example in 2007 won the Spanish Juan Garcia Postigo.