Nivea does not want the sexy Rihanna

Rihanna was considered too daring to continue to be the image of Nivea.Concerned seem behavior "inappropriate" the singer Caribbean, according to the chairman of the group that owns the brand, do not match the values ​​of trust and family. Having borrowed the image of Nivea advertising campaigns over the last year, Rihanna was dismissed. So decided Stefan Heidenreich, the new CEO of the Beiersdorf Group which owns the brand. "[It] Too sexy. I do not understand how the Nivea teamed up with Rihanna, "the CEO said the German newspaper Die Welt . The answer came via the singer's social network Twitter where Rihanna put a photo of Stefan Heidenreich accompanied only dry the phrase: "No comment." The singer was hired in 2011 by Nivea. Since then, his face went around the world printed on the can of cream white and blue cover song California King Bedalso appeared in some of the brand's ads. Nivea was also the sponsor of his most recent tour, Loud, a fact that Rihanna has helped to occupy the third spot in the top of the highest paid celebrities in the world with less than 30 years refers to 2011, where it appears with a total of 53 million dollars. The decision contrasts with the new CEO of its predecessor when it announced the hiring of a Barbadian singer. "We are thrilled to have Rihanna in celebrating our centenary to help us achieve a new generation of fans," said the president of Beiersdorf, Thomas Quaas.