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Tuesday, February 7, 2012

Social Networks Give More Addictive Than Smoking And Alcohol

All those who claim that Facebook is a drug are not far from reality: a study from the University of Chicago Booth School of Business published in Psychological Science , social networks and emails give a much stronger dependence than alcohol or tobacco , but they can also win on sleep and sex. The research led by Wilhelm Hofmann included 205 people who were asked to wear an electronic device that recorded the daily desires.Analyzing the nearly 8 000 reports resulting researchers were able to make a ‘ranking’ of everyday desires, he sees the very first place to connect to social media to check for news, which delivers the desire to sleep and to have sex, while Alcohol and cigarettes are much easier to avoid.” During the day the desire constant is somehow kept at bay, but this increases abstinence – Hofmann says – with the result that at the end of the day, the need becomes very difficult to control and irrestistibile at night, when you connect instead of sleep.

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