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Thursday, March 11, 2010

Now watch IPL matches live in cinema halls


Want to watch an Indian Premier League (IPL) match live? No need to go to the stadium. Just book a ticket at the nearest cinema hall and enjoy it in airconditioned comfort. For the first time in the country, a unique project will be implemented to show the forthcoming IPL-2010 matches live in over 1,000 cinema halls around the country, including around 50 in Mumbai, from March 12. 'Any match, played anywhere in the country, during the entire 45-day IPL-III season, shall be beamed live in multiplexes and single screen cinemas in a high definition digital format,' an excited Sanjay Gaikwad, managing director of UFO Movies India Limited, which is spearheading the project, said Wednesday. Cricket maestro Sachin Tendulkar has been roped in to popularise the concept - he bought and autographed the first cinema ticket for an IPL match. The autographed ticket was purchased by Vikram Kakade, a die-hard cricket fan from Pune, for a whopping Rs.11 lakh, which will be donated to a city NGO, Apnalya.

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