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Tuesday, March 24, 2009

Does Pres. Obama risk overexposure?

I like him, but I’m tired of looking at him. It feels like President Obama is everywhere these days. When he holds a prime time press conference tomorrow night, it will already be the second one in his very young administration.He was chatting it up with Jay Leno on the Tonight Show last week; which was great until they started talking about bowling. Every day some town hall meeting or summit at the White House or elsewhere gets covered live by the cable networks. We show him leaving, getting there, doing it, leaving, and getting back. Enough! Plus, you can’t pass a newsstand without dozens of Obamas staring at you… Politico dubs Mr. Obama “the Everywhere President,” pointing out how despite a severe recession and two wars overseas — he’s making the effort to give off a very personal and intimate presidential image. But some experts suggest a personality-driven presidency does have its risks. One media and pop culture expert says the president is trying to “metaphorically remove the moat from around the presidency,” but that can be tricky. Former White House Press Secretary Dee Dee Myers says that when a president is in the public eye too often, people may just stop listening at some point.Republicans have already been critical of the president for appearing on ESPN to fill out his college tournament brackets and doing the Tonight Show interview. But the GOP attacked Mr. Obama for being a “celebrity” during the campaign; and that didn’t seem to work too well.And the Special Olympics gaffe on the Tonight Show aside, interviews outside the realm of hard news do give him a chance to connect to more Americans. ‘The Tonight Show with Jay Leno’ scored its fourth highest ratings ever the night the president was on.

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