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Tuesday, June 4, 2013

Blog l Coca-Cola, "Coke" rather than "Dad"

It becomes very difficult to write a variety of things when there is a brand that always gives the example in innovation in their marketing campaigns and even the passage of time, rather than age it, nourishes it with greater wisdom and flexibility to undertake new projects. The more than 125-year history of Coca-Cola have been revolutionary and a high dose of commercial dynamism to deal permanently with neighboring Pepsi memorable advertising campaigns, launches, positioning constant, time-limited, and innovations of all kinds. As I have written in this blog, the Atlanta native brand has continued to market a product to focus on the world of a concept, happiness, so trademark architecture has been building on this idea so strong, subjective and positive . The interesting thing is that Coca-Cola gave him a useful meaning to happiness and consumer is proposing to share it, do not use it selfishly and thereby to be engrossed for himself canceling his royal power. Therefore, multiple alternatives were presented based communication to happiness: we saw different consumption moments in which he could share and ranged from helping to reach the top button and pull a "2 × 1" on cans until just through a period of study. The strange thing is that had a common pattern: they needed at least 2 units of Coca-Cola to fully share happiness ... until they had a great idea. How simple it difficult for this brand. Analyzing a little more carefully, this can shared are being met two needs at the same time. The first is that the sharing of the same unit has a meaning of love for others is very strong deep rooted sense of a human being. Generates symbolic of extreme solidarity and yet so simple as when we cover a loved one with a blanket when he falls asleep and avoid having cold, is to give something of their own to share with the other. The second need, and maybe a little more hidden than the first, is that often colas are classified as high in sugar and calories, so that by taking half of the can allows you to continue to give you that little taste of take regulate a Coke without feeling guilty. Thanks to all this brand building a coherent and enduring is that Coca-Cola has always the first places in the ranking of the best global brands made Interbrand as the role it plays in the decision to purchase the product plus the trademark strength it has are simply flawless. Coca-Cola makes the difficult easy. So much so that a baby could get to pronouncing "Coke" rather than "Dad."

The "spark" Turkish explodes against Erdogan's authoritarian drift

"Nobody believes that this has exploded because it will cut down 20 trees." The protests of recent days in Turkey have spun head back to thousands of people around the world to the geo-strategic nexus with Syria, Lebanon, Iraq and elsewhere in the balance. What's going on? For starters, while Turkish Prime Minister, Recep Tayyip Erdogan , he took a flight Monday to Morocco, cities like Ankara would wake up full of barricades. The origin of these sudden demonstrations lies in Istanbul last week with a small camping to save Gezi Park, threatened by the construction of a shopping center. This cause, a priori minority, has been the "spark" that has blown rage "underground" of various Turkish groups, Javier Albarracin Socioeconomic Development Director European Institute of the Mediterranean (IEMed). Again a square, this time that of Taksim, has become a symbol of social discontent . So far there have been more than 1,500 arrests, scores of people were injured and at least one person has died during clashes with police in several cities, including Ankara, Izmir, Antalya, Adana, Eskisehir, Samsun, Antakya and Tunceli. A rallying cry calling for the resignation of the government and trade unions have announced strikes.


Is this a 'spring' Turkish?

Although it might be a quick interpretation, what is happening "has nothing to do" with what happened in 2011 in countries like Egypt , clarifies Albarracin. People protest in the streets today "does not against the system," he adds, but against the authoritarian drift that is taking the Executive Erdogan, but "with the proviso" that this regime is completely removed from what, by example, Ben Ali or Hosni Mubarak implanted in Tunisia and Egypt.  Nor is it an economic issue, the subject of constant protests social now in EuropeThe IMF predicts that Turkey, a country considered emerging and attractive to investment funds grow 3.4% this year and 3.7% in 2014 (real GDP), a little over two weeks, the country paid the last installment of its debt to the Fund, $ 426 million. Albarracin explains that social development is inclusive and "no distribution of wealth." protests addressed, therefore, is Erdogan. The prime minister, who has been in power since 2003 , has "an agenda very clear" to crown his third term: next year's elections, but as it can not be repeated in the post has in mind to opt for the presidency after a constitutional reform ad hocand stay ahead of the country until 2023. It explains Albarracin, "great charisma", plenty of power and is acting "very on your own".


What is criticized Erdogan?

The Party of Justice and Development (AKP) of Erdogan won in the 2002 elections 34% of the vote, but in 2007 achieved almost 47% and in 2011 50% . He was elected with strong support, however its moderate Islam, held even by European leaders at first, it has been deflated to return the more suspicious fears about the radicalization of the country. "Turkey is, along with China and Iran, one of the world's countries worst jailer of journalists , "says Albarracin, which adds to the list of key factors in understanding the protests changes in the educational system or alcohol restrictions. Among other things, it has recently banned the sale of alcohol within 100 meters of mosques and schools and want to convert the Ayran, a yogurt base, "national drink" Raki above, a sort of anise. More things to young people - many of the protesters are students - and secular accuses the prime minister: his plans to build a huge mosque in Istanbul and other works of a Pharaonic, his opposition to the abortion, that considers social networks -used again to show pictures and give information about the protests - a "threat", you want to perpetuate in power, his " megalomania ", etc.. "Like has been removed from political influence "to the military, judiciary and public administration, says Albarracin, found leeway to act, it has been" released "he says. Among the protesters are nationalists and Islamists also unhappy with the ruling. Finally, the excesses of the police , an old problem that "is not changed in the overnight", but in the last few hours has acquired for some international viewers character "amazing" by the strength against the protests, according Albarracin, including tear gas and rubber bullets. Democracy is not just about elections, we got the message" has come to mean the country's president, Abdullah Gul, to calm down. It is somewhat paradoxical that in September 2011 the very Erdogan told Arab leaders in whose countries had happened citizen revolts that governments " must obtain their legitimacy from the will of the people ". He then criticized the repression of the demonstrations and reminded them, in a speech in Cairo, that "a leader who kills his people has lost its legitimacy."


What consequences will the riots?

"This will not end with the fall of Erdogan" says Albarracin, which gives the Prime Minister a capacity and an "incredible political waist" and feel confident to rectify if that helps end point discontent. It will not therefore he says that his job is in danger like that look resentful "his image and charisma" ahead of elections next year. Erdogan added Socioeconomic Development Director IEMed, usually "guided , I know, for his political instinct " and steadily groping even the opinion of citizens about you with surveys. If you receive care now touches Europe or United Nations agencies such as "just have to listen", even if it is only a reaction motivated by the consequences "media." In Europe, there is nothing that can suffer , because the relations between Turkey and Europe are "frozen". The old continent is more concerned about "saving the furniture" and country economies to resume relations with the Turks, the formal accession talks began in 2005 - "no incentive" to speak with Turkey, nor any, Albarracin explains, in the other direction, as the good economic situation does not advise Turkish negotiate now with the ailing European situation. How about the 2020 Olympics? That if it could harm Turkey "says Albarracin, which nevertheless notes that the country has" capacity to mobilize political and financial support "and that if at any time Istanbul had to be chosen for it" is now ". It would be the first Islamic country to organize some games and it would launch an important message. But if the current situation "be extended" in time, could derail Turkey's aspirations.

At least eight people die in floods in Germany, Austria and the Czech Republic

At least eight people have been killed and about a dozen are missing by heavy rains and flooding since the weekend have flooded many parts of Germany, the Czech Republic and Austria, and threaten to get to Hungary, Slovakia and Poland. In Germany, which recorded one of the deaths, the situation is dramatic, especially in some regions of the state of Thuringia in the east, and the city of Passau (Bavaria), where the historic center is flooded for two days. Brigades of troops have been sent today to participate in the work of containment of floods and to strengthen levees with sandbags.The Bavarian government has activated the alarm in large parts of the federal state, after levels were recorded of 9.2 meters in the Eno River and up to twelve feet into the Danube . Water bodies of those rivers run to Austria , where the death toll has risen to two, after the western state of Vorarlberg was found lifeless body of a man of 58 years was gone. In the Alpine republic's rising waters particularly affected Länder of Vorarlberg, Tyrol, Salzburg, Upper Austria and Lower Austria.According to public broadcaster ORF, although in some states such as Salzburg and Tirol weather situation has calmed down, the authorities maintained the "disaster alert" in these regions, as well as in Vienna, Upper Austria and Lower Austria. The closure to traffic of over a hundred roads in Lower Austria joined the other lock in the provinces of Vorarlberg, Tyrol, Salzburg and Upper Austria, where in addition to the floods there have been numerous landslides, said the association OAMTC roadside assistance. If rain does not subside, it is feared that the Danube river level can equal that of the floods of 2002 , which was the highest in the last hundred years. In the Czech Republic , the death toll rose to five, with the death of a man of 69 years after falling into the sewer drain Klatovy region, police said the Czech agency CTK. The Czech government has declared a state of emergency in much of the country, including the capital,Prague , where he expected the Vltava river reached its peak and the authorities are struggling to protect the historic center of the city. Also, on Sunday night more than 2,600 people were evacuated by firefighters in areas threatened by flooding. For flood hazard has restricted traffic and closed metro stations in the center of Prague. Also been closed Kampa Museum, Smetana, Naprstek and the Czech Music, whose collections were moved to safer places away from the river Vltava. The floods have also affected, although to a lesser extent, the southwestern regions of Poland, and forecasters have warned of new rainfall that can worsen the situation.

INDIA | They drug and rape a 21 year old Irish aid worker in the city of Calcutta

A 21-year Irish has been drugged and raped in India, adding to the wave of sexual assaults that are occurring in the country since last December.The alleged assailant has been arrested in Calcutta, as reported by the local police. She filed a complaint on Saturday saying it had been attacked in a state of semi unconsciousness after drinking a cup of tea at the home of the suspect , 25. The Irish had come to the house of the alleged perpetrator to celebrate his birthday with him. "We suspect that the defendant took the drug in his tea and then raped her," said the Indian police officer, Subrata Dey The woman, a student of the school of engineers who went to India to work as a volunteer in a solidarity organization , has been examined in a public hospital. The alleged rapist knew the victim on a very busy market in Calcutta last week and decided to celebrate together the birthday girl on Friday night, police explained. A study of a professional body released this year and confirmed by the government, the number of foreign tourists in India has declined by 35% after they became public sexual assault collected by the national and international press. The body comprising the Chambers of Commerce and Industry of India has stated that foreign aid has gone downhill after it was made ​​public the gang rape a 23 year old student on a bus in New Delhi last December. The victim died 13 days later from injuries sustained during the assault. The fact that deeply shocked public opinion, unleashed astring of protests across the country that was repressed by the police. In addition, one Swiss tourist was raped while crossing India by bike with her ​​husband in the State of Madhya Pradesh (in the center of the country) last March. In the same region, South Korean group reported that they were drugged and raped in January for the children of the owner of the hotel where he was staying. The violations among young girls have also been the subject of protest among the Indians and among the international community. A little of 5 years was found after she was repeatedly raped by a man in his 30s, whodid not give or food and water in the two days he had her kidnapped.