Waiting for that Sony officially announces launch plans with target dates and prices for the PlayStation 4 still adding speculation. Now, Arvind Bhatia, analyst at Sterne Agee, has informed investors that are driving the forecast is that the Sony console hits stores with a price below $ 400. One of the arguments used by Bhatia is that Sony has "learned the lesson" of the launch of PlayStation 3 and its price of $ 600 in the U.S. launch in 2006. For Bhatia, the price will be below $ 400 even if Sony loses money on the console. The analyst does not seem so sure with Xbox One since it says that a similar price "would be a pleasant surprise."
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