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Sunday, May 19, 2013

Facebook's users are not human

According to eMarketer an internet market research company, only 889.3 million of the one billion users are real people. Facebook now has one billion users - but ten per cent of them are not human, according to new research. At least 100 million of Facebook’s ‘monthly active users’ are pets, brands and companies - and even Facebook founder Mark Zuckeberg's dog Beast has a page. Quartz reports that Facebook claims it currently has 1.11 billion users but says that it will not actually reach this number of human users until 2014. Each of these regions is expected to see a 30 per cent increase in Facebook members this year. In contrast, the U.S., UK and Western Europe are seeing a much slower growth in Facebook membership. However, currently half of the population of the U.S. and the UK actively use Facebook but many of the users are less active than they were in the past. 

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