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Friday, May 3, 2013

Facebook Mobile Suits l but does not meet expectations


The world's largest social network Facebook and get 30% of advertising revenues for ads to be displayed on mobile phones. It is a number that is 7 points higher than the last quarter of 2012, which clearly exceeds market expectations. That seems to show that the company is making a successful adaptation to the mobile market. It is a major change for the simple bowl of it on tablets and, above all, on mobile screens are much smaller and more difficult to see advertising. It is also key to Internet companies continue to grow. Between January and February, the number of users who access Facebook on mobile grew by 71 million, reaching 751 million. In total, the social network has 1,110 million people with accounts in it. However, the benefits of Facebook have been disappointed . In the first quarter, the company earned $ 219 million (166 million euros), lean 6.8% higher than the $ 205 million in the same period of 2012. As forearnings per share , which is what worries Wall Street, Facebook earned 12 cents per share. Again, the same as last year. But a penny less (ie 7.7% less) than expected by investors. Facebook, therefore, has a lower profit margin than a year ago, because now their income is 1,460 million, 38% more than a year ago. However, the company founded and directed by Mark Zuckerberg can boast that, even in the more mature markets, such as USA and Canada, the number of users continues to grow, contrary to what some pessimists predicted. Yes, again, the profitability per user in these markets has fallen.

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