The game, as one of the creators of Angry Birds

The psychedelic pigs never imagined that steal bird eggs for lunch would cost them so dear: now everyone joins the clan of the hacks to get revenge-a clean header. Peter Vesterbacka is the vice president of Rovio, the company that markets several games but shot to stardom with Angry Birds. As a marketing specialist, what the future of gaming and why the advent of the smartphone has created a revolution for the niche. "I think you did well to smartphones the game industry because they are now more accessible. A lot of people now playing. My mother, for example, is not a 'gamer' but playing Angry Birds like many others that did not have any approach to the game and now I "says Vesterbacka. While preparing to give a talk at the Argentine Cultural Industries Market (MICA), it takes a while for journalists and share their experiences in the world of video games. Uniformed a Angry Bird, this is happy. Displays the merchandising of the brand, which includes a can of soda, and yummy gummy type cover for your iPad. "We are on all screens. The difference between mobile and consoles is the same difference between a landline and a cell phone . When was the last time you used a fixed?Long ago, right? So we are designing games for devices that people actually use every day, all the time, "says the vice of Rovio. In that vein, he said that the success of the Angry Birds is larger in countries with greater interference from phones and tablets and argues that "television is no longer the 'main screen' for young and old, the tablet became the more important." Vesterbacka thus places the cards on the table and predicts: "Making great games, great pieces of entertainment, is the challenge of the game industry. You have to do something that people really like and want to play. Something fresh and new. You must call and preserve your fans all the time ".