Line wants to fulfill the "American Dream"

Japanese Application Line which now has more than 100 million users  worldwide, particularly in Asia, want to move to rivals like  Snapchat and WhatsApp in the U.S. .How do you plan the new conquest?  The iPhone, which has its own free messaging service called iMessage , is the most popular smartphone among customers of the two major phone operators in the local market. You will also have difficulty competing with other popular applications likeSnapchat , WhatsApp , GroupMe and Kik. Running  Line  is similar to  WhatsApp : uses contacts that are already on the agenda of the user and can create groups. In addition,  you can make VoIP calls, Skype-style.The free application is available for iPhone ,  Android ,  Windows Phone  and BlackBerry . Can be installed on the PC. In an interview with technology blog  Bits  of The New York Times , Jeanie Han, executive director of the company's offices in the U.S., refused to share information about what is the market share today representing users of that country to Line , but said he is "growing nicely " Besides offering free messaging, Line sells games and virtual stickers , which have been very lucrative sources of revenue for the company, says Han. When Line wanted to build its customer base in Spain, the company launched a massive marketing campaign in the media. The executive said that these efforts worked and now Spain is one of the new markets faster signature. To attract users from the U.S., have said they are working to establish partnerships with local brands, toy companies and movie studios to get custom games and content that users identify Americans. At present, most of the games are related to Asian pop culture and present manga style character. " We find our content offerings. "   Key to the success of Line in the U.S. is positioned as an entertainment app  and not as a service to save money on messaging.