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Thursday, February 7, 2013

Twitter buys a company to measure the rating


While neither Twitter nor Bluefin Labs confirmed the purchase, the U.S. press predicts that this could be the largest acquisition of microblog, which would have paid between $ 50and $ 100 million for the deal. Bluefin Labs tools also allow to analyze the meaning of the tweets from users in a broader context of social networks. In fact, says the company, is able to use the meaning of words to connect the old comments on events, people, products, trademarks and service points that caused the user would express those words at that time. Even Bluefin Labs can get to establish a kind of social rating: tools focuses on user feedback regarding programs and advertising, allowing testing and measuring responses and results.

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